360 Tours
Immersive 360 virtual tours
Interactive walkthroughs that let buyers explore a property from anywhere, at any time.
Estate agents book through the app · One-off customers order in the shop · or contact us
Why estate agents choose Photoplan
22+ years of immersive property tours
Established in 2004, Photoplan builds and hosts 360 virtual tours on 360 Tours Studio — our own in-house platform. Fully branded, mobile and VR-ready tours, with flexible pay-as-you-go hosting and no forced long-term contracts.
- 2004
- Established
- 22+ yrs
- Industry experience
- In-house
- 360 Tours Studio platform
- UK & worldwide
- Coverage
- Any device
- Desktop, mobile & VR
- Pay as you go
- Flexible hosting
- Fully branded
- Your logo & colours
Step inside this stunning Marbella villa and explore it exactly as a buyer would — moving room to room, taking in the light, the layout and the sense of space. It is the perfect example of how a 360 tour brings a high-value property to life online, long before anyone steps through the door.
A 360 tour qualifies buyers before they ever step through the door. Visitors move room to room at their own pace, getting a true sense of layout and flow — cutting down on time-wasting viewings and helping serious buyers commit.
- Next day
- Standard turnaround
- 4.9/5
- Average client rating
- 100k+
- Properties captured
What you get
Everything done properly
Professional capture, expert finishing and reliable delivery — every time.
Room-to-room navigation
Seamless hotspots let viewers walk through the property in a natural order.
Works on any device
Smooth experience on desktop, tablet and mobile — no app or download required.
Easy to embed
Drop a single link or embed into your website and every major portal.
Always on
Let buyers tour 24/7, generating interest while you focus on selling.
How it works
From booking to delivery
- 1
Book in minutes
Pick a slot online and tell us about the property. Our team confirms instantly and handles the rest.
- 2
We capture on site
A Photoplan specialist attends with professional equipment and a trained eye for property.
- 3
Edited to perfection
Every asset is professionally finished, quality-checked and colour-matched to a consistent house style.
- 4
Delivered next day
Receive your gallery the next working day, ready to publish across every portal and channel.
The fundamentals
Why do 360 virtual tours matter?
360 virtual tours matter because they let buyers and tenants explore a property online, in full, before they ever visit. Listings with immersive tours attract more interest, qualify enquiries and help properties sell or let faster than static photos alone.
Buyers explore on their terms
Click and drag through every room in any direction, at any time — a true-to-life viewing from anywhere.
They qualify serious buyers
People who tour online before booking arrive already informed, so viewings convert far better.
Live viewings in minutes
Run a guided live tour and show up to 10 properties in 30 minutes — not a whole day of driving.
Attract worldwide buyers
Relocating, overseas and investor buyers can view in full from the US, UK or Europe with one click.
Work on any device
Smartphones, tablets, desktops and VR headsets — no app, no download, just a link.
Always on
Your listing stays open 24/7, generating interest overnight and at weekends.
Whether you call it a 360 virtual tour, a real estate VR tour, a 3D virtual house tour or a Matterport 3D tour, the value is the same: buyers step inside and experience a property firsthand, exploring every corner at their own pace. It is the closest thing to being there.
More live tours
See 360 tours in action
Every Photoplan 360 tour is interactive — click and drag to look around and move room to room. Here are a few more examples across different property types.
City Apartment
A modern city apartment where every square foot counts. The tour lets buyers judge the flow between living, kitchen and bedroom spaces, and appreciate the natural light — the details that sell apartments but are hard to show in photos alone.
Family Home
A family house captured across every level. Buyers can walk from the hallway through to the kitchen, upstairs to the bedrooms and back, building a genuine understanding of how the home lives before booking a viewing.
Period Property
A characterful period property where original features matter. The 360 tour lets prospective buyers linger on the detail — fireplaces, cornicing, proportions — and experience the charm that makes these homes special.
New Build
A crisp new-build interior, ideal for off-plan and show-home marketing. Tours like this let developers present units to relocating and overseas buyers who cannot easily attend in person.
Commercial Space
A commercial space presented for remote letting. Prospective tenants can explore the layout, condition and scale of the unit in their own time, shortening the letting cycle and cutting wasted visits.
Our platform
360 Tours Studio — flexible hosting, full control
We create and host every tour on 360 Tours Studio, our own software built specifically for property marketing. Listings are temporary, so your hosting should be flexible — choose the model that suits you.
Pay-as-you-go hosting
Build your tour for free. Only use credits while it is live. Archive it when the property sells or lets and the cost stops immediately — no live tours, no cost.
Low-cost active subscription
For higher-volume users, affordable monthly plans keep multiple tours live with predictable costs and the full feature set.
- No forced long-term contracts
- Fully branded interactive tours
- Mobile and VR-ready viewing
- Secure hosted links
- Easy embed codes for your website
- Scale up or down at any time
Choosing a format
Types of virtual tour we produce
From interactive 360 tours to full Matterport 3D scans and aerial tours — we match the format to the property.
360° Virtual Tours
Interactive click-and-drag tours that let buyers explore every room online.
Matterport 3D Tours
State-of-the-art 3D scans with a dollhouse view, aerial view and floor plan.
Aerial Tours
Showcase a property’s layout, structure and surroundings from above.
Google reviews
Rated excellent by our clients
Estate agents, developers and homeowners have trusted Photoplan for over 22 years. Here is what some of them say on Google.
Excellent rating on Google Reviews
Read all reviews on Google“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
“Ben took photos and a video of our penthouse and did an extremely good job. His photos are taken with great artistic skill and give an excellent impression of the space. By far the best property photographer we have come across — highly recommended.”
“Photoplan offer an amazing service that far exceeds traditional property photography. Highly recommended!”
“Absolutely brilliant service and beautiful professional pictures. Very professional and quick. I would recommend them to family and friends.”
“Ben is very experienced, diligent and knows what he is doing. I would highly recommend his services.”
“Prompt replies to enquiries, and the photos turned out really nice. Would definitely use again.”
Better together
Tours, photography and floor plans in one visit
A 360 tour works hardest alongside professional photography and an accurate floor plan. Book them together and we capture everything in a single visit, keeping your marketing consistent.
- One visit to the property
- One booking to manage
- One invoice to process
- A faster property launch
- Consistent branding across assets
A connected workflow
The Photoplan + ReHub ecosystem
Your 360 tour is one part of a complete marketing suite. The same property can flow through photography, floor plans, HDR, staging and video — all from one supplier.
Who we work with
Virtual tours for the property industry
Estate Agents
Win instructions and cut wasted viewings with immersive tours.
Letting Agents
Let faster by letting tenants tour remotely, day or night.
Property Developers
Show units and show homes to off-plan and overseas buyers.
Housing Associations
Accessible online viewings for every applicant.
Build-to-Rent
Tour amenities and apartments across large schemes.
Commercial Professionals
Let office, retail and industrial space to remote tenants.
Explore more
Related services
Frequently asked questions
Ready to market your next property?
Book a Photoplan specialist online in minutes, or get in touch to discuss account pricing for your agency.
Estate agents book through the app · One-off customers order in the shop · or contact us